In its complaint, Nike said the Satan Shoes prominently feature Nike’s famous Swoosh logo. The company also released a pair of custom-made “ Jesus Shoes” in 2019. The modified black and red Nike Air Max 97 sneakers - adorned with a bronze pentagram charm and a drop of human blood in the mid-sole - are the latest customized Nike footwear product to be released by MSCHF. Nike has issued statements to multiple media outlets, including CNN, clarifying it does “not have a relationship with Lil Nas or MSCHF” and that “Nike did not design or release these shoes and we do not endorse them.” “In the short time since the announcement of the Satan Shoes, Nike has suffered significant harm to its goodwill, including among consumers who believe that Nike is endorsing satanism.” “MSCHF and its unauthorized Satan Shoes are likely to cause confusion and dilution and create an erroneous association between MSCHF’s products and Nike,” the sportswear company says in its complaint. A screen shot of shows Lil Nas X holding one of the modified shoes.
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